武功牛:品牌VIS+空间设计
本案「武功牛」是艺鼎设计的品牌全案设计。「武功牛」定位为兰州牛肉面的传承者、传播者,既强调品牌源起正宗,也致力于拉面创新,我们的设计将从历史、品牌逻辑和故事线、商业逻辑、视觉传达几个维度展开。
从历史的角度来看,全国各地遍地开花的“兰州拉面”,甘肃兰州本地却不曾听说,当地面馆的正确打开方式是——“兰州牛肉面馆”。经过大量历史资料的查阅,结合传播和现代商业的理论,最终确定了故事主线。
从品牌名武功牛入手,将故事背景设定为武林客栈,为加强顾客对“武功”的印象,促成自然联想与品牌印象嫁接,创造了一个武侠风IP形象:金宝。 故事场景设定应具辨识度才能具有更好的传播力
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Patch 心理诊所视觉形象 品牌VIS设计 - 医疗、制药、生物工程 Patch is a psychological clinic. Patients are often known mentally ill but psychologists say they are emotionally wounded. To patch means to seal a wound or repair a computer glitch. To patch is the concept: patching mental glitches and patching emotional wounds
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Patch 心理诊所视觉形象 品牌VIS设计 - 医疗、制药、生物工程 Patch is a psychological clinic. Patients are often known mentally ill but psychologists say they are emotionally wounded. To patch means to seal a wound or repair a computer glitch. To patch is the concept: patching mental glitches and patching emotional wounds
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